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"If you want a guy who can structure huge amounts of data and combine it with AI - Lukas is absolutely the guy."

Kresten Kjær Larsen has worked with Lukas for five years - first at his own startup, Malgodt.dk, then at Flügger Group A/S after the acquisition, where they turned 40,000 paint colors into AI-generated landing pages across four markets.

Kresten Kjær Larsen Digitalization · Flügger Group A/S 2:53

Captions available via the CC toggle. Full transcript below - timestamps jump the video.

40,000
Colors, described with unique text
32,000
AI-generated landing pages across 4 markets
+13%
Revenue on the online stores

The full story behind these numbers is written up as a case study: How Flügger grew online revenue 13% with AI-generated color pages.

Transcript

Now, so I have known Lukas for, well, now it's like 8 or 10 years or something like that, but I have worked with him for 5 years. First in my startup company, Malgodt.dk, and it was sold to Flügger Group, which is a big paint company. We are producing and selling paint in many markets.

Lukas and I have worked with especially colors, because colors and paint, it's a combined thing.

And

what is actually hard is

taking all our colors, we have like 40,000 different colors, and describe every single color with text. It's a hard job. Multiply that with our, at that time I worked with Lukas, 4 markets, Denmark, Sweden, Norway, Poland, it's a huge workload. So, what Lukas did was he structured our color data and he combined it with AI. He was actually a quite early adapter in AI,

and he was able to create

landing pages for every single color. So, what we did, we only pushed out 8,000 colors per market. So, again, it was multiplied by 4, and he created unique texts on every landing page, every color, and translated it into these markets. That did was, of course, gaining quite significant traffic,

significant traffic on our website, Yeah, so we got a huge amount of traffic into our websites and we converted quite some of that traffic into buying customers. Actually, we gained the revenue by 13% on our online stores. And that's significant.

So if you want a guy who actually can structure and manage huge amounts of data and combine it with AI, Lukas is absolutely, absolutely the guy that you have to talk to.

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